How Forcefield Design Elevated Rivera Decks with Custom Website, Branding, and Logo Modernization Design

Client: Rivera Decks Location: Great Bend, Kansas

Overview

Rivera Decks is the leading deck-building contractor in Great Bend, specializing in custom decks, porches, pergolas, gates, and fences for residential and commercial clients.

Project Goal

Rivera Decks sought a modern, user-friendly website to effectively showcase their work, particularly through high-quality imagery. They also wanted minor updates to their branding without altering their established logo, aiming to create a refreshed yet familiar look.

The Rivera Decks logo, modernized with a bold 'V' focal point, reflects their commitment to quality craftsmanship in custom deck building and outdoor structures.

Our Approach Logo design / logo modernization

Forcefield Design collaborated closely with Rivera Decks to enhance their brand image while maintaining the elements that made them recognizable. Our process focused on:

• Logo Modernization: We preserved the original logo, transforming it into a high-resolution vector file for versatility and clarity across platforms.

• Typography and Icon Redesign: Updated fonts and icons brought a modern feel to their brand, ensuring cohesive visual communication.

• Color Scheme Enhancement: We highlighted the 'V' in "Rivera" to create a distinctive focal point, making the brand more recognizable.
  

Our design strategy emphasized clarity, focusing on Rivera Decks’ core services—deck and fence construction. We ensured the website remained visually streamlined and easy to navigate, which improved both user experience and search engine optimization (SEO).

The Outcome

The revamped website is now a powerful marketing tool, enabling potential clients to explore Rivera Decks’ portfolio and imagine their own projects. By updating their branding and building a site that aligned with their goals, we helped Rivera Decks solidify their position as a top contractor in central Kansas.

Interested in Our Services?

Forcefield Design specializes in website design, branding, and logo creation tailored to showcase your business and drive growth. Explore how we can help elevate your brand. Contact us today to discuss your project!

Art Direction & Design: Scott Andersen, Forcefield Design