Client: Love, Kansas - Barton County
Location: Great Bend, Kansas
Overview
Love Kansas Campaign is a national campaign dedicated to attracting and retaining talent in the state. This initiative aims to showcase Kansas as a desirable place to live, work, and raise a family, with a focus on “boomerangs”—individuals with past connections to the state. This case study highlights the campaign's efforts to promote Barton County.
Project Goal
The primary objective was to design a giveaway T-shirt to promote Barton County and encourage individuals to reconnect with the area. The T-shirt would be offered to people who signed up to refer someone out of state for job opportunities in Barton County. If the referred individual successfully secured a job, both the referrer and the new hire would receive a cash reward, incentivizing community engagement and recruitment.

Design Challenge - love Kansas campaign
The design for needed to encapsulate the essence of Barton County without relying on common Kansas clichés such as buffalo, wheat, rivers, or sunflowers. The goal was to create a visual identity that aligned with the established Love Kansas brand, highlighting the unique qualities of Barton County.
Our Approach
I presented three distinct design concepts, each capturing different aspects of the region. After a thorough review, the team selected a sunset design, which resonated strongly. This option symbolizes the open fields and serene beauty of Barton County, effectively reflecting the area's charm and appeal.
Outcome
The chosen sunset design not only adhered to the campaign's branding requirements but also served as a meaningful representation of Barton County. The T-shirts are now a tangible element of the marketing initiative, generating interest in the community and attracting potential residents.

Interested in Our Services?
At Forcefield Design, we specialize in creating impactful branding and design solutions tailored to your unique needs. Whether you’re looking to enhance your campaign, develop eye-catching merchandise, or build a strong visual identity, we’re here to help.
Ready to elevate your brand? Contact us today to discuss your project!
Art Direction & Design:
Scott Andersen, Forcefield Design
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