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Why hiring a creative designer first, instead of relying on a marketing expert can pay off later.

Updated: Jul 27, 2023

Ok, listen, we have friends and colleagues that are insanely talented marketers and experts in delivering a message to audiences, however, there is a big difference between marketing and creative development. The first step to building or rebuilding a business or product is to develop the brand. Hiring a creative designer to brand your business or idea first offers several advantages. Creative designers, can bring a specialized skill set and a keen eye for aesthetics. We happen to be experts in crafting visually appealing and memorable brand identities that can leave a lasting impression on customers. From designing logos, color schemes, and typography to creating a cohesive visual language, the creative eye we offer, ensures that your brand stands out in a crowded marketplace and resonates with your target audience. A good marketing company can then take your brand and help deliver it to customers, but often are not focused on the visual foundations of what makes your product stand out in the first place.

We as creatives, maintain a focus on the artistic and design aspects of branding, allowing for a more personalized and authentic approach. We take the time to understand your business's product values, mission, and unique selling propositions to create a brand identity that truly reflects your company's essence. In contrast, a marketing company may offer a broader range of services, and their branding efforts might be less specialized and more standardized, with a focus on secondary impact, like brochures, social media content, and marketing materials. Thus, potentially leading to a less impactful and distinctive brand.

We foster a deeper understanding of your brand's vision and goals. This level of engagement leads to a smoother and more efficient branding process, resulting in a brand that not only looks great but also

aligns with your overall business strategies. While marketing companies can be valuable for broader marketing campaigns, their focus on a range of services might dilute the attention and dedication required to build a strong and cohesive brand identity right out of the gate.

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